Otters Gone Wild: OtterBox Tests Real Phone Cases with Real Otters

OtterBox, the popular phone protective case manufacturer, is known for producing some of the most durable and reliable cases on the market. But did you know that they also test their products using real otters at a wildlife sanctuary? It may sound strange, but it’s true.

The story began in 2012 when OtterBox approached the Cheyenne Mountain Zoo in Colorado Springs, Colorado, with an unusual request. They wanted to use real otters to test the durability of their cases. The zoo, which has a long history of wildlife conservation, was initially skeptical. However, after learning more about OtterBox’s commitment to protecting the environment and their willingness to donate a portion of their profits to wildlife conservation efforts, the zoo decided to give it a try.

The result was the creation of the OtterBox Conservation Series, a line of phone cases designed to raise awareness and support for wildlife conservation efforts. But the partnership between OtterBox and the Cheyenne Mountain Zoo goes beyond just selling phone cases. It also involves a unique testing process that involves real otters.

According to the zoo, OtterBox provides funding to support the rehabilitation and release of injured or orphaned otters. The company also donates phone cases to the zoo’s otter exhibit, where they are tested by the resident otters. The cases are designed to withstand the wear and tear of daily use, but the otters put them through their paces in ways that human testers never could.

But the real story here is not just about phone cases or otters. It’s about the impact that this partnership has had on wildlife conservation efforts. According to the zoo, the funding provided by OtterBox has helped to rehabilitate dozens of otters and other wildlife, many of which have been successfully released back into their natural habitats. This is a crucial aspect of conservation work, as it helps to maintain healthy populations of wild animals and preserve biodiversity.

Academics have praised this unique partnership as an example of how businesses can have a positive impact on the environment and wildlife. In a 2016 article published in the journal Business and Society Review, authors Kristina Acri and Jennifer A. Goodman write that “OtterBox’s focus on sustainability and wildlife conservation has led to increased employee engagement and a positive impact on their brand reputation.” They go on to argue that partnerships between businesses and wildlife conservation organizations can be mutually beneficial and have a significant impact on conservation efforts.

In conclusion, OtterBox’s partnership with the Cheyenne Mountain Zoo is not just a clever marketing gimmick. It is a genuine effort to support wildlife conservation and promote sustainability. By using real otters to test their products, OtterBox is not only ensuring that their phone cases are durable and reliable, but they are also contributing to the rehabilitation and release of injured or orphaned otters. This unique partnership is a shining example of how businesses can make a positive impact on the environment and wildlife while also promoting their brand.